- store: The Swift Stitch
- address: 402 Ingalls Street, Santa Cruz, CA 95060
- website: www.theswiftstitch.com
- date of visit: April, 2012
Everywhere I travel, I go to yarn stores. In fact, during my 5-day trip to California, I visited 7 yarn stores in 4 different cities.
Some stores are mega-huge with a fabulous selection. Of course, I blog about those… because they’re really interesting and I encourage you to visit! But there are a few stores that I fall in love with even though they’re an average-sized shop with a lovely (but non-gargantuan) selection. Do you know what makes me fall in love with a shop? The people.
The second I walked into The Swift Stitch, I felt like I was at home with friends. There were customers on the sofa happily chatting away, and Marina (employee extraordinaire) welcomed me as if I were one of her fave customers.
At first, friendly staff may seem like a trivial requirement of a shop… until you enter countless stores with a clique-ish atmosphere and employees/owners too busy working on their projects to eek out more than a feeble ‘hello’. After a dozen or so of those experiences, you can truly appreciate (and adore) someone who welcomes (even a newbie customer) as a friend.
Since I was a visitor to town, Marina (and the customers) helpfully suggested the ‘must-sees’ of Santa Cruz: both in terms of attractions, restaurants and other crafty shops to hit. Truth be told, I had to scrape myself up off the sofa to see any of them… I wanted to stay at the shop!
In addition to friendly personnel, the shop was stocked with an exciting assortment of lovelies: Habu, Alchemy, Blue Sky Alpacas, Malabrigo and Abstract Fiber to name a few. As someone from the (often chilly) East Coast, I was delighted to explore how warm-climate yarn shops differ from what I’m used to… thinner yarns, more plant-based fibers and interesting yarns destined for beautiful shawls lined the shelves. This is what traveling is about!
With a beautiful assortment of yarns, a comfy sofa and lovely staff… you can bet I’ll be back at The Swift Stitch whenever I’m back in the Santa Cruz area! You should, too!